ROXANNE

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Are you planning a new product or have an e-book in the works? Or maybe you are just running out of ideas for your blog posts.  I am currently working on 2 new e-book ideas, and been writing lots of online content this past year.

I always think I know what reader questions the e-book or my blog posts should answer…but some hard data is always better than conjecture alone.

Two tools will help answer the question of what do users want to know, and whether it is in a profitable (retail) category.

User’s Questions Tool

Recently Wordtracker came out with a handy tool that shows–by number of searches per year–the questions users are asking based on any keyword. So instead of guessing what users want to know, or to figure which article or ebook target has the biggest potential audience, this tool gives the answer.

Let’s do an example:

I typed in the word “keywords” into the search field, and the following questions were the top answers:

The numbers on the right show the number of times this question was typed into Wordtracker’s network of search sites (not Google). There’s a way to expand on these results with data from Google which we’ve done in the video link below (click on the link at the end of the post if you want to see the video demo).  Good stuff!  Looks like “How to make money blogging with the right keywords” would make a damn good blog post or e-book if this little bit of data means anything.

MSN’s Online Consumer Intention Tool (OCI)

The OCI tool works very simply. Enter a URL or keyword phrase (make sure the button to the right of “Website URL” is checked for a keyword query), then click on “Go.” The results give you a number from 0.00 to over 1 that indicates whether the word has commercial (retail sales) potential. MSN states that a number over 0.5 is a strong indication of the users intent to get information or buy that product.

For example, I entered “Mobile phone plans” and got an OCI of 0.93, or a very strong OCI result. This tool is like all keyword tools and apps–including Google’s–it’s a guideline that gives a good idea of a potential results. It’s not absolutely foolproof or accurate, but it IS a nice tool for more information towards making a solid SEO or SEM plan for your online pages.

I really love these kinds of tools, and the great news is that my biz partner, Steve Juth and I, have been busy creating a new professional level keyword tool, that uses the same kind of data from these tools, in real-life work flows to do keyword research faster and on a logical sophisticated level you probably haven’t experienced yet —Cash Keywords Pro.

This past year was a BIG one for online training, marketing courses, webinars, teleseminars and private membership sites. I took part in some excellent ones like Chris Garrett’s “Authority Blogger,” “Teaching Sells” and Dave Navarro’s “More Buyers Mastermind.” I also wrote a number of marketing courses for Affiliate Classroom 2.0′s training platform this past year.

But most training products are missing a key ingredient:  Time saving, sophisticated tools to get the back end jobs (research) done, and efficiently. After all, Twitter, Facebook and every other item on the To-Do(od)list  is waiting.

Here’s a sneak preview to Cash Keywords Pro using a process to dig deep into what problems users (readers) want answered:

Discovering What Specific Problems Your Prospects are Trying to Solve

Tags: cash keywords, content tool, keyword tools, keywords, PPC, SEM, SEO, training